Privacy Policy

Last updated: February 1, 2015

The Watermark Group appreciates your trust, and has adopted this privacy policy (“Privacy Policy”) for Internet domains owned and maintained by The Watermark Group to clarify how we use your information and the steps we take to protect it. The Watermark Internet domains (the “Site”) are constantly evolving, and as such these guidelines are subject to change at any time. Changes will be posted on each domain’s corresponding website.


What information does the Site collect?

The information collected on the Site from customers and other persons who use the Site (“Users”) helps us personalize and improve our services.

The Site gathers the following types of information (“User Information”):

Account Information: Registration on the Site requires Users to supply a unique e-mail address and billing information, and may request other related information (“Account Information”). As part of the registration process, Users must agree to our terms of use and conditions (“Terms”). Account Information will only be shared with third parties who assist us to complete an order placed by Users on (“Business Partners”). Examples of such Business Partners include: our shipping agents and credit card payment processors. Users may review their Account Information, review their pending orders and view their transaction history on the Site by selecting the “My Orders” tab.

Cookies: The Site utilizes cookies to identify Users, to improve their online experience, and to track Site usage.

The “Help” portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Additionally, you can disable or delete similar data used by browser add-ons, such as Flash cookies, by changing the add-on’s settings or visiting the website of its manufacturer. However, because cookies allow you to take advantage of some of our Websites’ essential features, we recommend that you leave them turned on. For instance, if you block or otherwise reject our cookies, you may not be able to add items to your Shopping Cart, proceed to Checkout, or to sign in to our website.

IP Addresses: The Site does not log IP addresses to track Users or their behavior on our Site. The Site does use IP address logs for purposes of system administration and troubleshooting. In those contexts, log data is only used in the aggregate to analyze usage of our website.

Shipping Information: The Watermark Group collects tracking information from our shipping agents regarding our packages in order to improve our service to Users.

E-mail Information: The Watermark Group gathers information regarding responses and response rates to our promotional e-mails.

Free Features: Some free features on the Site require additional personal information. We will only use this information to communicate directly with Users utilizing the forms of communication the Users indicate.

User Lists: Registered Users may upload and store address lists on the Site for purposes of using our direct mail services. These lists include, but are not limited to, past, current, and prospective customers (“Customer Lists”). Information contained in Customer Lists is held strictly confidential by The Watermark Group and will not be transferred or sold to third parties. The information in the Customer Lists will only be used by The Watermark Group, as directed by the User, for the sole purpose of fulfilling direct mail orders.

Kids’ Information: We are concerned about the safety of children when they use the Internet and will never knowingly request personally identifiable information from anyone under the age of 18.

Log Files: The Watermark Group uses Internet Protocol (IP) addresses to administer the site, track page views and click-through activity, and gather broad information for internal use. IP addresses are not linked to personally identifiable information. For applications that have audit requirements, a unique user ID and password are necessary. To ensure audit controls are enforced, The Watermark Group will log and track the user ID while on our site.

Surveys and Contests: On occasion, The Watermark Group may request information from users through surveys. Participation in these surveys is voluntary. Information requested may include contact information (such as name and phone number) for the purposes of contacting survey respondents if they have granted permission for The Watermark Group to do so. Surveys may solicit opinions and general information such as client or employee satisfaction and user satisfaction. Such information is for The Watermark Group’s internal use only.

With whom does The Watermark Group share User Information?

The Watermark Group never sells User Information to third parties. However, collection of User Information is an important part of our business, and is shared with our Business Partners in order to serve you better. User Information will only be released to third parties under the following circumstances:

  1. To permit our Business Partners to assist us to serve Users;
  2. To comply with the law, as described in “legally-required” disclosures, below;
  3. To apply or enforce our Terms or other agreements with Users; or
  4. With User’s consent.

Business Partners: The Watermark Group employs other companies and individuals in our efforts to serve Users. In some cases, it is necessary to share User Information in order for them to perform their functions, which include delivering packages, processing mail, backing up data, and processing credit card payments. Business Partners are required to comply with the Privacy Policy.

Business Transfers: As we continue to develop our business, we might sell or buy other companies, subsidiaries, or business units. In such transactions, customer information generally is one of the transferred business assets. Also, in the unlikely event that The Watermark Group or substantially of its assets are acquired, customer information will of course be one of the transferred assets.

User Consent: In other contexts, Users will be given an opportunity to choose whether or not their User Information will be shared with other third parties.

What does The Watermark Group do with the User Information?

Order Fulfillment: The Watermark Group will use User Information to communicate with Users regarding specific orders and for billing purposes.

Statistical Analysis: In order to measure interest in various features of the Site, User Information may be used to perform statistical analysis of User behavior. Statistical information about individual Users will not be provided to any third party without User consent, except as described in this Privacy Policy.

Electronic Communication: E-mail addresses provided by Users may be used by The Watermark Group to contact Users regarding:


  1. Account status;
  2. Changes to this Privacy Policy, Terms, or other aspects of the Site; and
  3. Promotional offers to Users.


The Site utilizes links embedded in the Site to allow Users to contact us directly with any questions or comments. We will use the e-mail addresses supplied by Users to respond directly to those questions or comments. Except as set out in this Privacy Policy, The Watermark Group does not send unsolicited e-mail messages.


Data Security: The Watermark Group has implemented appropriate electronic, physical and managerial procedures to protect the User Information collected, in order to prevent unauthorized access and maintain data accuracy.

How secure is information on the Site?


The Site utilizes special encryption technology, Secure Sockets Layer (SSL) software, to protect the transmission of User Information. Only the last four digits of User credit card numbers are revealed when confirming on-line orders. Credit card numbers remain encrypted on our network servers for additional protection. It is important for Users to protect User passwords and User computers against unauthorized access. Users should “Log Out” when finished using the Site.


Links to Third Party Products and Services


While you are visiting or using one of our Websites, you may be presented with an opportunity to purchase third party products or services. These products and services are offered and supplied by independent companies not owned or operated by The Watermark Group. If you click on one of these presented offers, you will be directed to the site of the third party, and any information you provide in response to the offer may be collected and used by the third party and not by The Watermark Group. You are advised to review the Privacy Policy of any third party website, as its terms may differ from the terms of this Privacy Policy.


Information from Other Sources


We may receive information about you from other sources and add it to our account information.

How do I change/update my Account Information?


Users can update their Account Information on the Site by logging in and selecting the “My Profile” tab. If further assistance is required, please contact us at:


How may I remove my address from the Site mailing list?


The Site purchases mailing lists from a national list supplier, which is updated quarterly with additions and removals. As a member of the Direct Marketing Association, the Site respects the rights of individuals to be removed from the mailing lists. To request removal from national mailing lists, including the one utilized by the Site, please visit the Direct Marketing Association Consumer Assistance website at


Once removal is requested, it may take three months or more for the Site’s mailing list to be updated, as we receive quarterly updates.

Opting Out

You may opt out of receiving email communications directly from The Watermark Group at any time. To do so, click the “Unsubscribe” link at the bottom of an email you have received from us.

Legally Required Disclosures


The Watermark Group will disclose User Information if we are required to do so by law or if in good faith we believe that such action is necessary to:


  1. Comply with the law;
  2. Protect the property or personal safety of our Users or the general public;
  3. Protect the property and defend the rights of The Watermark Group; and
  4. Protect against the unauthorized use, misuse, or abuse of the Site.


If a User provides false information, uses someone else’s identity, or otherwise violates the Terms, their User Information may be used in conjunction with an investigation into their actions.

Conditions of Use, Notices and Revisions


By visiting and using the Site you accept this Privacy Policy and the Terms, including limitations on damages, arbitration of disputes, and the application of Texas Law and jurisdiction, and further agree that any dispute over privacy or otherwise with The Watermark Group will be subject to the same. If you have any further concerns about privacy on the Site, you may send us a message to The Watermark Group is not responsible for the privacy policies, terms, conditions, or content of other websites to which the Site may link.


The Site and the Internet continually change, and this Privacy Policy and the Terms also change. Please consult the Site frequently to review changes. The current Privacy Policy applies to all User Information that we currently possess. We will never change the Privacy Policy to make it materially less protective of previously collected Customer Information without the consent of affected Users.